Get followers and customers with your brand’s Instagram
Creating content for Instagram is one of the big headaches for many brands. Because it is not about posting anything just to fill a space. That, as we well know, does not generate engagement and it hurts your brand’s online reputation. The idea is to publish, on any of your digital channels (be it Instagram, Facebook, Twitter, YouTube, or blogs), valuable content for your followers: photos or videos that inform, entertain or teach something, so that your followers know that Everything they see on your networks is going to be useful for something, even if it is to laugh for a few seconds. First of all, we will give you a warning:
Forget about uploading photos or videos exclusively of your products. That, friend, does not generate engagement or interaction, aspects that you need to create a community on your Instagram accounts. The branding of your publications, in the case of being a business account, must be subtle, to the point that it appears non-existent.
Your followers will love you not because you are a brand, but because of the utilitarian content, you offer them. Here we provide there too many guides but you need to how to get Instagram followers Australia.
A subtle, but powerful branding
The same is true for personal brands. Yes, their image is indeed the most important thing and they could well upload only selfies to their accounts, but is this content going to generate value? Hump… maybe not.
Before we see how you can create valuable content every day, let’s answer a very common question among our Instagram followers: How many posts should I upload per day? Until a couple of years ago, when Instagram was not that powerful and did not group more than a billion users, the trend was to upload a maximum of one publication a day.
But today, Instagram is the sixth social media platform used by brands., surpassed by Facebook, YouTube, WhatsApp, Messenger, and WeChat. That is, its importance to connect with audiences is huge, so the marketing strategy of this app must be important within your business plan. Not only has the platform gained importance in our digital lives, but it has become saturated with brands that want a piece of that success that Instagram already has.
At the beginning of 2019, more than 25 million business profiles were posted on the platform. So how often do you post? Some experts say that if you are a new brand and want to grow your account, you should upload a maximum of three posts a day, in addition to 10 instastoriesper days and at least 2 live broadcasts per week. Crazy if you multiply it by 4 weeks a month. Nobody has that long to produce that amount of quality content. Because it always has to be of quality.
2 ways to create content for Instagram
1.- Trust your knowledge: Whether you are a company, personal brand, or a person who enjoys Instagram if people follow you it is for something.
Specialize in a topic, whether it’s related to your industry or your tastes. For example, if you are a fashion brand, your speech on social networks should be focused on topics related to fashion: tips on how to dress according to the occasion, information about body types, fashion trends, what to wear in each season, industry news… All this information will be very valuable for the people who follow you because it brings them much more than if you only published images of the clothes you sell. Here we recommended for you and unique brand Socially go to gain more instructions.
Show what you know. So you conquer followers
Take advantage of everything you know and share it with your followers. That subject in which you are a specialist interests your followers. They follow you for something. So what better way to pay tribute to them than by teaching them what you know.
If you are a personal trainer, you can show exercise routines to strengthen your arms or flatten your abdomen. If you are a cook, teach your followers how to make a romantic breakfast or how to choose the freshest fruits and vegetables at the supermarket. The idea is that your followers can apply that content of how to or how to do things in their day today. If your followers see something on your account today that served them and improved their quality of life in any way, tomorrow they will look for you again and then recommend you to their friends.
Thus, your account will grow and you will always have a community attentive to your content. spend millions on advertising on Instagram, but nothing is more effective than word of mouth or referral marketing. This is the simplest and most basic way to create social media content and it’s where everyone should start. In short, what good are specialization and knowledge if we do not share them?
2.- Trust your followers: Studying is very important because it keeps you updated with discoveries and trends in your business area, but if you want to know who determines what to talk about in your networks, the answer is very simple: your followers.
Many people break their heads thinking and thinking about topics for their content and stories, and they omit those frequently asked questions that their followers ask them either in the comments of the publications or via direct message.
If multiple people ask you the same question over and over, they are giving you a great source of content. For example, suppose you have a restaurant and your followers ask you again and again for a recipe for Christmas, or a children’s party, or to surprise a special person. What are you doing?
Well, among your content plan you include a couple of publications where you give recipes to your followers of those dishes they want to learn how to make.